Former Sconnie, current Californian, full-time content creator. You can learn more about Matt (and how he helps the Butler team create great content) by clicking here.

How to write a good tagline

Writing Good Copy: The Tagline

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline.   A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…