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Elevator Pitch
When crafting an elevator pitch, put yourself in the customer’s shoes and follow this formula: Problem + Solution + Results = Elevator Pitch. What problem is your customer facing? What are some of the gaps that need to be filled? What is your proposed solution – the answer to your customer’s problem? What have some of your other customers experienced as a result of your solution?
![Elevator](https://www.butlerbranding.com/wp-content/uploads/2018/04/Elevator.png)
Social Proof
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![Fresno Brand Lab Logo](https://www.butlerbranding.com/wp-content/uploads/2018/04/Fresno-Brand-Lab-Logo.png)
![Google Logo](https://www.butlerbranding.com/wp-content/uploads/2018/04/Google-Logo.png)
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