- Website Design Strategy
- User-centric Web Design
- Custom Web Development
- Informational Websites
- Custom CMS
- Responsive Design
- Website Architecture
- On-Page SEO
good website design is crucial to branding
Your website is the key communication tool for your brand in the 21st century. It’s where users do their homework to determine whether or not they’ll do business with you. Your website generates leads, archives information and resources, tells your company story, and sells your products and services. Your website is critical to your brand. Therefore settling for something less than great isn’t an option in today’s market.
“we’ve been building responsive websites since before it was cool!”
Butler’s History is Website Design
Website Design is in our blood – it’s how we began. Before we were Butler Branding, we were Butler Web and Design. We started out as Fresno’s premier website design agency, and carried that mantle for years. Our focus was on web design, graphics and online marketing. We haven’t left our roots – they’ve simply gone deeper and spread wider. In the beginning, all we really wanted to do was make professional looking websites that worked, looked pretty, and worked across all platforms and devices… then we grew up.
Traditional web design philosophy:
When we first started designing websites the goals were simply based on aesthetics and preference. We would ask questions like:
- What would you like your website to look like?
- What would you like your website to say?
- What featured and functions would you like your website to have?
A new way of thinking about web design
After years of perfecting our craft of building beautiful websites, we took the plunge into the world of brand strategy and transitioned into a design consultancy. We started asking deeper questions rooted in business goals and objectives with the intent of getting results rather than simply updating aesthetics. We started asking new questions, like:
- What are your overall business goals, and how can your website help achieve them?
- Who, exactly, is your website targeting?
- What do they want it to look like?
- What is the message they want us to convey?
- What content do they want and expect to see on your website?
- How do they want to interact with your website?
“The conversations should be less about brand preferences and aesthetics, and more focused on business goals and objectives, and user-experience. This is the essence of good website design.”
– Sean Tambagahan
start a project
Do you have a web design project in mind? Let us know a little about who you are, who you serve, how you make people’s lives better, how you’re different than everyone else, what your goals are, and how you think we may be able to help. A representative will get back to you within 2 business days.