“People don’t care how much you know, until they know how much you care”
Alaine has 15 years of marketing, customer service and communication experience. She transitioned into web design and visual communication with Butler in 2012. Alaine earned her Bachelor’s Degree in Fine Arts, having studied Art and Design at California State University of Fresno, which has contributed to her role as Creative Director at Butler Branding. As Creative Director, Alaine’s role is to bridge the gap between strategy and design by overseeing the creative direction of a brand experience. In other words, she translates UX Strategy into Visual Communication Elements. Alaine oversees the design department to ensure that all designs are accurately communicating a brand’s culture, voice and tone, while appealing to its users.
She has a passion for helping people and serving, and really loves making a difference in people’s lives. Being able to use her creativity to serve others is super important to her, and if she can help others through music, art & design or humor, then she is truly fulfilled. Her favorite businesses and brands to work with are non-profit organizations, musicians and artists, photographers, businesses in the food industry and any businesses where she can use large, beautiful imagery.