The video is promoting two apps, Blabr and Kolyde, both of which are meant to provide a social discussion between people on the phone. The client wanted a video that would explain the app’s features in an entertaining way. They came to use a script for their target audience and an idea of what they were trying to accomplish. The initial plan was to produce both projects as a cartoon. However, we felt that rotoscope animation would be a better fit for the target audience. Butler storyboarded out the script in detail, working closely with rotoscope animators from Amazon Prime’s show Undone, starring Rosa Salazar and Bob Odenkirk, who helped bring his vision for the film to life!