One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking value propositions. As its name suggests, your value proposition conveys the value your brand offers your…
DetailsI know. This baby is ugly… …But like most parents, this baby’s parents probably think he’s cute. A lot of times our websites are like that. We think it’s just fine, but everyone that visits knows – that baby is ugly! Are you the parent of an old, outdated website? Let me help you – if…
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One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline. A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…
DetailsFit the Mold? We’re growing, and need some help. But only if you fit the mold. Here’s a fluff-free, straight-to-the-point job description. What you’ll be doing. All kinds of stuff! But, primarily writing content for businesses. A lot of it. And strategizing content to create and platforms to use. What type of content? It will…
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Culture Is Everything Admittedly, when launching Butler, I knew very little about business. There were a few things I knew for sure, though. One of them being that culture (for me) was everything. I didn’t want to work in a stuffy, sterile, corporate environment. I wanted to enjoy coming to work, and if I was…
DetailsSummer 2018 Internship Digital Marketer Want to intern with us? We’re looking for marketers to join us for the Summer. Must be a student currently enrolled in business and/or marketing program and wanting to pursue a career in marketing, branding or business. No experience necessary – we will provide the training. Some foundation of business,…
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So, what do you think of the new Best Buy logo redesign? When a company with the size and reach of Best Buy updates its logo, it’s like feeding season for the design community and haters everywhere. Everyone jumps in and shares their subjective opinions about the new look. And some people have a little…
DetailsEmail Automation Filling Communication Gaps With Your Potential Customers (FREE WORKSHEET BELOW) Is Email Automation For You? The big question I want to answer for you is – should you incorporate email automation as part of your marketing strategy? Since the answer is YES, I also want to answer the logical follow up…
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S.W.O.T. Analysis Knowing where you fit in the marketplace. (FREE WORKSHEET BELOW) What is S.W.O.T.? A S.W.O.T. analysis is an exercise to help brands get a birds-eye-view of where they fit in the marketplace. S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities and Threats. Strengths – Pat yourself on the back a…
DetailsWhen it comes to marketing, most small to mid-sized businesses have the same three questions: How do I get started with marketing? Where do I focus my marketing efforts? How do I market my business, when I don’t have much (if any) money? Define your terms Before giving an answer, it’s important to clarify…
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