Why present, instead of email? I never email logo concepts to clients without first presenting the concepts. Live presentations (whether in person or via ZOOM) are critical for several reasons: It gives you the chance to explain the logic and insights that drove your creative decisions It allows you to educate the client while presenting…
DetailsThis February the Butler Branding team got together for a team-building exercise centered around one of our core values: Finding and Bridging Gaps. We visited Defy trampoline park, a pretty literal representation of those gaps! It was a fun day of climbing and jumping around we capped off with a farewell lunch for Butler team…
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Good News, Desiree: You found the werewolf. Bad news: it killed you. Confused? Check out our vlog below where we play “Werewolf” and celebrate our first core value: nurture creativity. How does Butler nurture creativity? Social deduction of course. Werewolf is a social deduction game sometimes called Mafia. It’s popular in tech circles, and college…
DetailsHi there! I’m Lianna Grider, Butler Branding’s newest team member! When I got the call from Sean that I’d landed a gig at Butler Branding, it was almost 8 PM on a Saturday, I quit my current position that Monday, and by Thursday we’d received orders from the governor to shelter in place. My predecessor, Matt Ledger,…
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In this farewell post, our content strategist and copywriter shares the top 5 things he learned at Butler, as he prepares to move back to the Midwest.
DetailsEver wondered what a copywriter actually does? In this in-depth look at his day, our copywriter tells you exactly what copywriting is all about.
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Droga5’s “Breathe” campaign isn’t transforming Harley-Davidson into a lifestyle brand. Turns out, Harley is and has always been one.
DetailsIf you want to solve problems and take action (not to mention think more creatively), A Whack on the Side of the Head should be your next read.
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Fresno-area business owners! Butler Branding CEO Sean Tambagahan is hosting a free business marketing workshop at Bitwise South Stadium on February 25.
DetailsIf the Death of Mr. Peanut ad campaign was successful, the Death of Superman will shed some light on where brand storytelling is set to trend.
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