The HOW of Email Marketing: What System to Use
You might think that writing killer content is the first step to successful email marketing. If so, you’ve jumped the gun.
DetailsThe Basics of Email Marketing – The Intro
Good, effective email marketing is actually simple, provided you learn how to do it right. And despite what you may think, email is still one of the best forms of digital marketing, because EVERYONE uses email.
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Nurturing Creativity With Legos
As part of the initiative to keep our Core Values top-of-mind in 2019, we decided to highlight one value per month. This month (January) we are highlighting our value of Nurturing Creativity. Here’s how the value reads: We resolve to continually feed our creative superpowers and learn new concepts. Though our nature may be closed…
DetailsDefining Your Business’s Core Values
Have you defined your business’s core values? At Butler, we’re rededicating ourselves to our core values – the principles that inform every action we take – in 2019. If you haven’t yet, we recommend taking some time to solidify your core values this year. Especially as you begin staffing up, defining and expressly stating your…
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Writing Good Copy: Social Proof
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this last post, we explain the importance of social proof. Imagine you’re hungry and driving in the middle of nowhere.…
DetailsWriting Good Copy: Talking Features, Benefits, and Values
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll help you define your brand’s features, benefits, and values. How would you define the features, benefits, and…
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Writing Good Copy: Explaining Your Process
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll explain explaining your company’s process. Explaining your process is a simple way to set and manage your…
Details“Should I hire an in-house marketing team, or outsource it?”
Your business is growing, and you want to sustain that momentum. To do so, you know you need to put some “Oomph!” into areas you’ve been neglecting – the most important of which is marketing. So you’re probably asking yourself: “Should I hire an in-house marketing team? Or should I outsource my marketing?” We…
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The Minimum Viable Marketing Team
“Who should I hire to market my business?” As you get into the weeds of marketing your business, you’re going to realize you need an actual marketing team (assuming you’re marketing in-house). Your other employees simply won’t have the time or expertise to market your business, especially on top of performing their actual jobs. But what…
DetailsWriting Good Copy: The Elevator Pitch
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch. Imagine you’re in an elevator with a potential customer. They ask,…
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