What started as a little coffee shop in Clovis CA with the mission of spreading joy and connecting people has become a movement to include multiple locations, an online store, and a new brand of premium roasted coffee. Kuppa Joy Coffee House CEO Zack Follett understands that branding is not just about design, but the entire customer experience.
“We work hard to brand the taste of the coffee, the atmosphere, the customer service… so now, what that does is help brand the throne that we put out…”
Because the company has worked so hard to create joy with every experience, the logo has become synonymous with joy. So when it came time to launch their own line of premium coffee, people already trusted that it was going to be the best. Kuppa Joy initially approached us with the task of refreshing their brand identity, which included multiple divisions under a single covering. This task included the launch of Kuppa Joy Coffee Roasters – the company’s exclusive roasted coffee brand. Butler has since become Kuppa Joy’s agency of record, handling everything from graphics and web design to marketing and promotion.