Armament - Butler Branding

Comprehensive Strategy| Brand Identity

Armament Coatings and Roofing is a residential roofing contractor based out of Fresno California.

The company is publicly launching in 2023 and sought help from a qualified branding agency to develop its brand identity. Their goal was to establish a strong and distinctive brand image that would help them stand out in a competitive industry and position themselves as a more trusted brand.

To achieve this goal, Butler Branding was brought on board to develop a comprehensive branding strategy that would differentiate Armament Coatings and Roofing from its competitors and build brand awareness and loyalty among its target audience.

Old Logo

New Logo

Butler worked closely with Armament to gain a deep understanding of its values, vision, and goals, as well as its target market and competition. Based on this information, our team developed a unique brand identity that reflected the company’s values, personality, and positioning.

The brand identity included a new logo, color scheme, typography, and visual elements that were modern, simple, and clean, yet memorable and distinct. The branding agency also developed a comprehensive brand messaging strategy that conveyed the company’s core values, unique selling proposition, and benefits to its customers in a clear, concise, and compelling way.

By working closely with Butler Branding, Armament Coatings and Roofing was able to launch with a brand identity that positioned it for success and growth in the years to come.

Want to see how Butler can help your brand?