When a micro-brewery launching out of Central California contacted us to design their brand identity, we HOPPed on the opportunity. The founder of Big Pop Brewing–Ryan Hansen-is all about family.
“Like arrows in the hands of a warrior are children born in one’s youth.”
– Psalm 127:4
In designing the labels for Big Pop’s flagship lineup, Hansen wanted to portray different aspects of his kids’ characteristics. Inspired by the new school art style, we cartoonized what we heard based solely on words used to describe his kids and the profile of the beer.