Heroes of Hope is a campaign by CASA of Fresno and Madera Counties with the aim to support abused and neglected children in foster care by identifying opportunities for strategic planning, fundraising, and recruiting advocates, advocate supervisors, and CASA staff.
Heroes of Hope Video
Becoming an Advocate Video
Website Landing Page Design
Butler Branding worked closely with CASA to create cohesive marketing material that included videos, content writing, brochures, culture handbook, social graphics, T-shirt design, landing page, employee stories, modals, infographics, and booth design. The material was designed to showcase the impact of CASA’s work, recruit advocates, and highlight the Heroes of Hope campaign.
Thanks to the cohesive marketing material and strategic planning, the Heroes of Hope campaign is expected to have a positive impact on abused and neglected children in foster care over time. By increasing awareness, growing the donor base, and developing a consistent source of monthly recurring donations, CASA of Fresno and Madera Counties will be able to provide more resources and support for these vulnerable children. The success of the campaign will ultimately result in improved outcomes for these children, creating a brighter future for them and their communities.