At Butler Branding, we partnered with Cornerstone Family Healthcare to refresh their brand and elevate their online presence. Cornerstone Family Healthcare is a New York State licensed health care center recognized by the Federal government. With over 25 centers dedicated to improving the healthcare experience and access for marginalized communities, Cornerstone sought a digital facelift to make healthcare access straightforward and intuitive.
Our primary goal was to align Cornerstone’s brand and website with their modern healthcare vision. We crafted a streamlined strategy, prioritizing an intuitive user experience, easy Patient Portal integration, and effective content accessibility.
Our brand strategy resulted in a redesigned website, clear brand messaging, and a user-centric interface. As extensions of their brand, we crafted an attention-grabbing billboard and consistent social graphics. A highlight was the seamless integration of their Patient Portal, simplifying patient appointments. For improved engagement, we integrated Constant Contact for newsletters and CRM signups.
Cornerstone Family Healthcare’s new website reflects their commitment to quality and accessibility. The site, combined with enhanced content management and SEO capabilities, ensures they’re poised to effectively serve their community. The billboard and targeted social graphics amplify their renewed marketing approach.