Relaunching a brand to increase awareness for an essential nonprofit.
The Madera County Food Bank is an essential charity providing much-needed food to individuals and families in Madera County. With a diverse portfolio of working with nonprofit organizations, we knew how important the task of revamping their website and enhancing their social presence was to increase donations and volunteers.
The previous logo was too detailed for digital. In our redesign, we simplified it without losing any of the original intent.
In May of 2020, we relaunched the Madera County Food Bank’s new website and began their digital marketing outreach utilizing The Trifecta. Since that day, we’ve attracted over 8,200 users (8,000 of them new visitors) and accumulated over 20,000 page views. We also helped them raise over $90,000 with their yearly fundraiser campaign (more than doubling their previous year) and had a 23% increase in their social media following and 32% in engagements.
It’s important for community-based organizations to visually display the communities they serve and the work they do. Stock photography just doesn’t do it justice. Our video and photo team produced all-new material to highlight their work on the website and social media. The UX Design needed to be user-friendly, encouraging users to donate, get involved, volunteer, and stay updated on news and events.
The work that you have done for the Madera County Food Bank is so creative and continues to get better through new ideas and out-of-the-box thinking. I also love the fact that I connect with the staff on ideas and how great the communication is with everybody. I am always so excited to do a promotional video which is always encouraged by staff and is always done with excellence. I believe the leadership from the bottom to the top is second to none and I love the customer service.
– Ryan McWherter, Executive Director at MCFB