![tap-rack-logo_large](https://www.butlerbranding.com/wp-content/uploads/2016/10/Tap-Rack-Logo_Large.jpg)
Tap Rack Holsters is a leading manufacturer of custom-made Kydex® firearm holsters and accessories. Their all-American, handmade products are top of the line and built for hardcore use. The company started in the owner’s garage before moving to a full-scale manufacturing facility in Fresno, selling their products nationwide.
They asked Butler to refresh their online identity, to project a more modern look and feel, while staying true to their humble beginnings and values.
before and after
![tap-rack-website_before-and-after](https://www.butlerbranding.com/wp-content/uploads/2016/10/Tap-Rack-Website_Before-and-After.jpg)
simplified user experience (ux)
![tap-rack-website-redesign-ux eCommerce Website Design](https://www.butlerbranding.com/wp-content/uploads/2016/10/Tap-Rack-Website-Redesign-UX.png)
multi-device compatible
online store (e-commerce)
![tap-rack-responsive-online-store Responsive eCommerce Website Design](https://www.butlerbranding.com/wp-content/uploads/2016/10/Tap-Rack-Responsive-Online-Store.png)