Tap Rack Holsters is a leading manufacturer of custom-made Kydex® firearm holsters and accessories. Their all-American, handmade products are top of the line and built for hardcore use. The company started in the owner’s garage before moving to a full-scale manufacturing facility in Fresno, selling their products nationwide.
They asked Butler to refresh their online identity, to project a more modern look and feel, while staying true to their humble beginnings and values.
before and after
simplified user experience (ux)
online store (e-commerce)