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Butler Branding
Branding With A Purpose
Butler Branding
  • Who We Are
  • What We Do
    • Brand Strategy
    • Brand Identity
    • Website Design
      • Website Design Process
      • UX Design
      • Monthly Maintenance
    • Digital Marketing
    • Commercial Photography
    • Videography
    • Podcasting
  • Our Work
  • The Feed
  • Shop
  • Start a Project
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  • Who We Are
  • What We Do
    • Brand Strategy
    • Brand Identity
    • Website Design
      • Website Design Process
      • UX Design
      • Monthly Maintenance
    • Digital Marketing
    • Commercial Photography
    • Videography
    • Podcasting
  • Our Work
  • The Feed
  • Shop
  • Start a Project

The Process

We help our clients solve business challenges through design by following a systematic process of discovery and strategy before design and development. In other words, we spend a lot of time brainstorming and strategizing with our clients before designing anything to ensure that whatever we design is dictated and governed by a carefully crafted strategy. We do this through the 6 step process outlined below.

  • Vision
  • Discovery
  • Strategy
  • Design
  • Develop
  • Repeat

Vision

You have a BIG AUDACIOUS GOAL – a desired end result, a global business objective… this is your vision. It’s there, but it may be broad and the steps to get there may be unclear.

 

Our objective is to put meat on the bones of your vision. The first step is to gain clarity, and we do this through a structured framework we call Discovery – a half-day workshop facilitated by a Butler Branding Brand Strategist.

Discovery

Discovery is a fun, facilitated strategic planning session hosted by Butler that helps us learn your business, understand your users, define your brand and prioritize your goals.

 

We run through a series of exercises that follow a structured framework:

  • The Business
  • The Brand
  • The Users
  • The Marketing

Strategy

The Discovery Session helps uncover the Strategy that will govern the design.  Deliverables can typically include:

  • Detailed/Organized Discovery Brief
  • Brand Narrative Samples
  • Messaging Samples
  • User Stories
  • Brand and Competitive Audit
  • Design Stylescapes
  • Initial Information Architecture

Design

Deliverables can include:

  • Logo / Graphic Design
  • Brand Identity
  • Mockups / Comps
  • Copywriting
  • Photography
  • Video

Develop

While design dictates the overall look, feel and direction of the user’s experience, the development phase is where it’s actually built.  Deliverables can include:

  • Frontend Development (build/design)
  • Backend Development (program/configure)
  • E-Commerce Setup
  • Testing / Troubleshooting
  • Website Launch
  • Marketing Campaign Setup

Repeat

Writing is rewriting. Designing is redesigning. Branding and marketing are ever-evolving disciplines that require maintenance, analysis, revisiting and repurposing.  Whether starting or maintaining a new initiative or revisiting an existing one, we help businesses achieve their goals with continued maintenance and support.

Services
  • Marketing and Advertising
  • Website Design
  • Brand Strategy
  • Brand Identity
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Feed
  • We Are Hiring – Marketing Account Manager
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  • Butler Branding Podcasting Service
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Contact Info
700 van ness ave. ste. 113
fresno, ca 93721
559.797.3414

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