You have a BIG AUDACIOUS GOAL – a desired end result, a global business objective… this is your vision. It’s there, but it may be broad and the steps to get there may be unclear.
Our objective is to put meat on the bones of your vision. The first step is to gain clarity, and we do this through a structured framework we call Discovery – a half-day workshop facilitated by a Butler Branding Brand Strategist.
Discovery is a fun, facilitated strategic planning session hosted by Butler that helps us learn your business, understand your users, define your brand and prioritize your goals.
We run through a series of exercises that follow a structured framework:
- The Business
- The Brand
- The Users
- The Marketing
The Discovery Session helps uncover the Strategy that will govern the design. Deliverables can typically include:
- Detailed/Organized Discovery Brief
- Brand Narrative Samples
- Messaging Samples
- User Stories
- Brand and Competitive Audit
- Design Stylescapes
- Initial Information Architecture
Deliverables can include:
- Logo / Graphic Design
- Brand Identity
- Mockups / Comps
While design dictates the overall look, feel and direction of the user’s experience, the development phase is where it’s actually built. Deliverables can include:
- Frontend Development (build/design)
- Backend Development (program/configure)
- E-Commerce Setup
- Testing / Troubleshooting
- Website Launch
- Marketing Campaign Setup
Writing is rewriting. Designing is redesigning. Branding and marketing are ever-evolving disciplines that require maintenance, analysis, revisiting and repurposing. Whether starting or maintaining a new initiative or revisiting an existing one, we help businesses achieve their goals with continued maintenance and support.