Skip to content
Butler Branding
Branding With A Purpose
Butler Branding
  • Who We Are
  • What We Do
    • Brand Strategy
    • Brand Identity
    • Website Design
      • Website Design Process
      • UX Design
      • Monthly Maintenance
    • Digital Marketing
    • Commercial Photography
    • Videography
    • Podcasting
  • Our Work
  • The Feed
  • Shop
  • Start a Project
Facebook page opens in new windowInstagram page opens in new windowYouTube page opens in new window
  • Who We Are
  • What We Do
    • Brand Strategy
    • Brand Identity
    • Website Design
      • Website Design Process
      • UX Design
      • Monthly Maintenance
    • Digital Marketing
    • Commercial Photography
    • Videography
    • Podcasting
  • Our Work
  • The Feed
  • Shop
  • Start a Project

How to Build User Profiles

You are here:
  1. Home
  2. Website Design
  3. How to Build User Profiles

The first step in the branding process is to identify who your users are. We do this through an exercise we call User Profiles. Building User Profiles helps you zero in on exactly who your users are, what they want, how they want you to talk to them, and how they expect you to help them.

 

For our own rebrand, we narrowed down our users to three basic types:

  1. Seasoned Agricultural and Industrial Companies
  2. Young Entrepreneurs & Startups
  3. Traditional Corporate Executives

 

For each of these user types, we built Personas and mapped out their journey to our brand. A persona is a hypothetical character we make up based on commonalities we’ve seen with these types of users. We give them a name and make up a story that is likely to be true for them.

 

When you build personas, the goal is to really empathize with your users and put yourself in their shoes. The way we do this is by asking the right questions. Download the User Profile Workbook for details on how we build user profiles at Butler Branding.

 

Included in the workbook is an example of a persona we created based on the Seasoned Agricultural and Industrial Company user type. We named him Chris Bowman (which is a made-up name, so if there’s a Chris Bowman out there reading this it’s purely coincidental) and gave him the archetype of “The Entrepreneurial Good-Ol-Boy”. The name, business, archetype, story, and everything about this user is made up to give us a realistic character that we would likely be serving in our area.

Download the User Profile Workbook Free! We won't spam you, or share your email with anyone else.
  • This field is for validation purposes and should be left unchanged.

Download the User Profile Workbook Free! We won't spam you, or share your email with anyone else.
  • This field is for validation purposes and should be left unchanged.

Facebook Comments
Category: Website DesignDecember 30, 20162 Comments

Author: Butler Branding

Post navigation

PreviousPrevious post:Our Core ValuesNextNext post:Content Stacking: A Content Marketing Hack

Related Posts

Check out our ‘Process’ with a real-life client!
October 21, 2021
Butler Branding New Hero Section 2019
How and Why We Redesigned Our Homepage
August 6, 2019
Here’s How a Well-designed Website Actually Helps Your Business
June 19, 2019
It’s time to update your website
November 13, 2018

2 Comments

  1. Karen says:
    December 12, 2019 at 10:18 pm

    Was not able to download the workbook.

    Reply
    • Butler Branding says:
      December 23, 2019 at 11:35 pm

      email sean@butlerbranding.com and we can send it to you.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Post comment

Services
  • Marketing and Advertising
  • Website Design
  • Brand Strategy
  • Brand Identity
Subscribe
We periodically send unique and helpful resources about branding, design and digital marketing so you can stay informed and inspired. Subscribe to our mailing list – we promise to not spam you or share your information with any third party.

Feed
  • We Are Hiring – Marketing Account Manager
    May 1, 2022
  • Butler Branding Podcasting Service
    February 8, 2022
  • Conversion Funnel
    The Conversion Funnel
    January 10, 2022
  • The Basics of Email Marketing
    December 15, 2021
  • What does a Social Media Marketing Agency Do?
    November 22, 2021
Contact Info
700 van ness ave. ste. 113
fresno, ca 93721
559.797.3414

FacebookInstagramYouTube

Careers
© 2022 Copyright Butler Branding - All rights reserved. Privacy Policy.

A Proud Member Of Fresno Chamber Of Commerce

Fresh Content Delivered Weekly

Like what you see? There’s more where that came from. Subscribe to our mailing list – we promise to not spam you or share your information.