I know. This baby is ugly… …But like most parents, this baby’s parents probably think he’s cute. A lot of times our websites are like that. We think it’s just fine, but everyone that visits knows – that baby is ugly! Are you the parent of an old, outdated website? Let me help you – if…
Hopefully by now you already know what UX Design is. If not, read our first UX Design 101 post. The simplest way of defining UX Design is designing with your users in mind. Get yourself out of the picture and focus solely on the people you are seeking to serve. When running Discovery SessionsThe kickoff meeting we facilitate before…
The first step in the branding process is to identify who your users are. We do this through an exercise we call User Profiles. Building User Profiles helps you zero in on exactly who your users are, what they want, how they want you to talk to them, and how they expect you to help…
UX Design Strategy In a recent post I explained what UX Design is and why it’s important. I gave a peak at what a UX designer does, as well as discuss some of the benefits of incorporating UX design strategy into your business. While that post explained a lot of the “what” of UX design, this…
UX Design stands for User Experience Design. A technical definition of UX Design is “the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” A good way to think about UX Design is to remove yourself from the picture completely. The…
PART 1: Avoid Self-Diagnosis Being a “good client” doesn’t mean that you’re inferior to the agency you’re working with… it simply means that you’re allowing the professional that you’re consulting with to do their job most effectively. I’ve been wanting to do a series on “How To Be A Good Client” to help…
With the availability of user-friendly platforms like WordPress and Wix (and a host of others) anyone can build their own website relatively easily, quickly and free. This is a good option for those who simply need some kind of web presence fast and don’t have the money to invest in a professional website. However, when…
Boosted rankings for “mobile-friendly“ pages improves user experience. On April 21st Google made a change to their algorithms that affects mobile search-engine rankings by making “mobile-friendliness” a ranking signal. The change was made in order to provide the optimal user experience for those searching from a mobile device. Now, when someone does a search from…
If you are just getting started with your first website, creating content can be daunting. Don’t worry, Butler Web and Design is here to help. Most starter websites are 4-5 pages. The standard pages to start with are: Home About Services Resources Contact Below is a list of all of the content…
What is Content Marketing? Content Marketing simply means creating awesome content for the purpose of getting, and keeping customers. “Content” includes any media such as articles, tutorials, images and graphics, videos, resources, etc. How do you know what type of content to create? The first step is to figure out what keywords…