Two Business Goals for Success in 2023 If you’re like most businesses, you’re probably thinking about your new business goals for 2023. These goals could be updating your business plan, revisiting old processes and policies, improving company culture, or expanding your business. While these are important goals, what about the thing right under your nose? Your…
With our guidance, ZABE Mortgage Group now has the tools, resources, and confidence to position its brand uniquely. To see more content like this, check out our “The Process” series on Youtube!
Every business’s website needs a refresh now and then – even a web design agency’s. Learn how you can optimize your homepage using the StoryBrand framework.
Most business owners don’t understand the mechanics of how “being online” works – and they don’t know the real benefits that a well-designed website offers.
I know. This baby is ugly… …But like most parents, this baby’s parents probably think he’s cute. A lot of times our websites are like that. We think it’s just fine, but everyone that visits knows – that baby is ugly! Are you the parent of an old, outdated website? Let me help you – if…
Hopefully by now you already know what UX Design is. If not, read our first UX Design 101 post. The simplest way of defining UX Design is designing with your users in mind. Get yourself out of the picture and focus solely on the people you are seeking to serve. When running Discovery SessionsThe kickoff meeting we facilitate before…
The first step in the branding process is to identify who your users are. We do this through an exercise we call User Profiles. Building User Profiles helps you zero in on exactly who your users are, what they want, how they want you to talk to them, and how they expect you to help…
UX Design Strategy In a recent post I explained what UX Design is and why it’s important. I gave a peak at what a UX designer does, as well as discuss some of the benefits of incorporating UX design strategy into your business. While that post explained a lot of the “what” of UX design, this…
UX Design stands for User Experience Design. A technical definition of UX Design is “the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” A good way to think about UX Design is to remove yourself from the picture completely. The…
PART 1: Avoid Self-Diagnosis Being a “good client” doesn’t mean that you’re inferior to the agency you’re working with… it simply means that you’re allowing the professional that you’re consulting with to do their job most effectively. I’ve been wanting to do a series on “How To Be A Good Client” to help…