Two Business Goals for Success in 2023
If you’re like most businesses, you’re probably thinking about your new business goals for 2023. These goals could be updating your business plan, revisiting old processes and policies, improving company culture, or expanding your business. While these are important goals, what about the thing right under your nose?
Your website is an extension of your brand—it’s the first impression people have of you and what you do, so it needs to be in tip-top shape. Plus, if you haven’t updated your website in a few years, it could be doing more harm than good for your business.
Why? Because a website is more critical than ever. Most people consider a business with a well-designed and frequently updated website trustworthy. You have a solid presence online, which means you have a solid presence in real life. The effort required to set up a Facebook, Instagram, TikTok, or Twitter account is minimal.
Here are two business goals for your website to set your business up for financial success in 2023:
Build a New Website
If you want to draw in new customers, your website needs to be easy to navigate and explain your mission clearly. Since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break your business.
If your goal is to create brand awareness, consider using videos or images that show your company’s culture, values, and personality.
If you want customers to find and purchase your products or services online easily, make sure your site is search engine friendly by adding relevant keywords and tagging every image with relevant tags.
The websites Butler Branding designed for Outlaw Dip and Lil Bubbies are simple, with a small number of pages. On the other hand, Thrive is an e-commerce site with many pages. Check out just some of the clients we’ve built beautiful websites for.
Updating/Upgrading your Current Site
First, ensuring your current site is up to date with all the latest SEO standards is essential. That means making sure any images or videos are loading properly and that the page load time isn’t taking forever. Consider upgrading the design of your site if it looks dated or doesn’t reflect who you are anymore.
Check for broken links and redirects. Are there any broken links or redirects that might point people to pages that no longer exist? You can use Google Search Console, Screaming Frog SEO Spider, or Yoast SEO Plugin to find these.
Make sure there aren’t any duplicate content issues by checking with Google’s Webmaster Tools and Bing’s Website Assessment Tool.
Consider updating your site and refreshing its design with Butler Branding, which offers proactive protection and maintenance for WordPress websites. With Butler Backup, our Monthly Maintenance Plan includes 4 LEVELS of hosting options. You can view our plans here.
The business landscape is changing, and your website should reflect that. An old adage says, ”if you don’t change it, you’ll regret it.” In this case, you’ll miss out on a tremendous opportunity to freshen up your marketing efforts and establish your branding as a reliable resource for your clients.
For next year, Butler will be a good choice for either a new website or adding Butler Backup, so you can keep your website running smoothly and set yourself up for financial success in 2023.