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  • What We Do
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Writing Content for a Start-up Website

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If you are just getting started with your first website, creating content can be daunting.  Don’t worry, Butler Web and Design is here to help.  Most starter websites are 4-5 pages.

 

The standard pages to start with are:

  1. Home
  2. About
  3. Services
  4. Resources
  5. Contact

 

 

Below is a list of all of the content that can go on each page.  Simply answer the questions and/or fill in the blanks, and you’ll have some great content to launch your website with.

 

 

 

Home

 

  • Provide a checklist of the general products and/or services you provide

 

  • Write a welcome statement (welcoming visitors to your site, and telling them what they can expect to learn and/or find on your website)

 

  • Our Mission is to_________________ (write your mission statement… if you don’t have what, write down what you seek to do, and for who, and the area you service)

 

  • Our Business Hours are _______________________

 

  • Location and Contact Information

 

  • Provide BIG (preferably high resolution) Pictures for a banner or a slideshow at the top of your Home Page

 

 

 

About

 

  • Your mission statement (same as the home page, but maybe expand on it a little bit)

 

  • We started in _____________ (date and year you started) because ___________ (explain why you started the business, what needs you saw for the end-user, what problems you sought to address, etc.)

 

  • Write out your company history (how you got started, and what brought you to where you are today… also include where you are going as a company)

 

  • About the staff (expertise, bios, pictures, etc.)

 

  • Affiliations, accreditations, and qualifications (BBB, Certifications, Chamber of Commerce, etc.)

 

 

 

 

Services

 

  • If you had 30 seconds to explain to someone what you do, what would you say?

 

  • Why is your company necessary?  What is/are the need(s) you are trying to address?  What are the frustrations felt by your target market related to their need for your solutions?

 

  • How do you meet the needs?  What are the features and benefits of your services?

 

  • Do you have standard packages or pricing?

 

  • What can customers expect when they do business with you (what is the client induction process – from their initial point of contact)

 

  • What sets you apart from your competition?

 

 

 

 

Resources

 

  • FAQ’s (what are the 10 questions you’ve answered 100 times)

 

  • What are some questions your clients wouldn’t have thought to ask, but are important for them to know?

 

  • Do you have any free resources, information, articles or anything else that you can give away?

 

  • Testimonials (what have clients said about your company)

 

 

 

 

Contact

 

  • Contact information

 

  • Hours of operation

 

  • Company directory (main staff)

 

  • Information you want collected from your contact form (i.e. Name, Email, Phone, Message)

 

  • Directions for customers before they fill out your contact form (i.e. “Please leave a message below and someone will get back to you within 1 business day” or “to set an appointment, please fill out our contact form and someone will get back to you within 1 business day to confirm.”)

 

Download the Form in Word
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Category: Website DesignNovember 21, 2014Leave a comment
Tags: content creationcopywritingwebsite copywriting

Author: Butler Branding

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