If you are just getting started with your first website, creating content can be daunting. Don’t worry, Butler Web and Design is here to help. Most starter websites are 4-5 pages.
The standard pages to start with are:
- Home
- About
- Services
- Resources
- Contact
Below is a list of all of the content that can go on each page. Simply answer the questions and/or fill in the blanks, and you’ll have some great content to launch your website with.
Home
- Provide a checklist of the general products and/or services you provide
- Write a welcome statement (welcoming visitors to your site, and telling them what they can expect to learn and/or find on your website)
- Our Mission is to_________________ (write your mission statement… if you don’t have what, write down what you seek to do, and for who, and the area you service)
- Our Business Hours are _______________________
- Location and Contact Information
- Provide BIG (preferably high resolution) Pictures for a banner or a slideshow at the top of your Home Page
About
- Your mission statement (same as the home page, but maybe expand on it a little bit)
- We started in _____________ (date and year you started) because ___________ (explain why you started the business, what needs you saw for the end-user, what problems you sought to address, etc.)
- Write out your company history (how you got started, and what brought you to where you are today… also include where you are going as a company)
- About the staff (expertise, bios, pictures, etc.)
- Affiliations, accreditations, and qualifications (BBB, Certifications, Chamber of Commerce, etc.)
Services
- If you had 30 seconds to explain to someone what you do, what would you say?
- Why is your company necessary? What is/are the need(s) you are trying to address? What are the frustrations felt by your target market related to their need for your solutions?
- How do you meet the needs? What are the features and benefits of your services?
- Do you have standard packages or pricing?
- What can customers expect when they do business with you (what is the client induction process – from their initial point of contact)
- What sets you apart from your competition?
Resources
- FAQ’s (what are the 10 questions you’ve answered 100 times)
- What are some questions your clients wouldn’t have thought to ask, but are important for them to know?
- Do you have any free resources, information, articles or anything else that you can give away?
- Testimonials (what have clients said about your company)
Contact
- Contact information
- Hours of operation
- Company directory (main staff)
- Information you want collected from your contact form (i.e. Name, Email, Phone, Message)
- Directions for customers before they fill out your contact form (i.e. “Please leave a message below and someone will get back to you within 1 business day” or “to set an appointment, please fill out our contact form and someone will get back to you within 1 business day to confirm.”)
Download the Form in Word
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