The Podcasts I Use to Think Differently
To push my thinking in new directions, I listen to a number of podcasts that focus on unique stories and ideas. Each has changed the way I think.
3 Reasons Listicles Should (But Probably Won’t) Die
Three key strengths have made listicles into the internet’s go-to content template, and three BIG weaknesses might eventually lead to their downfall.
David Cruz Talks Up Local BBQ While Eating Spicy Wings
Over the past few months, I’ve been introducing you to the Butler Branding team via our Meet the Team interview series. This month, however, you’re in for a special treat – as our Webmaster, David Cruz, decided he wanted to really spice things up for his interview.
How to Create a Content Calendar
Here’s how to create a reusable content calendar that will help you organize, schedule, create, and publish content that your audience will love.
Butler Book Review: The Trader Joe’s Adventure
We pulled several key ideas from The Trader Joe’s Adventure – and we’re integrating them into our understanding of how Butler Branding does business.
How the Disneyland App Makes “The Happiest Place on Earth” Even Sweeter
Last month, our Digital Marketing Director took a trip to the “happiest place on Earth” – and he brought back insights on why the Disneyland app is a genius marketing tool.
Meet Butler Branding’s New Executive Assistant
About three months ago, we hired our new Executive Assistant, Desiree Jacinto, to facilitate operations at Butler. Here’s what the start of her stint at Butler Branding has been like.
Don’t Do This: Spotify’s Ad Volume Freeze
I don’t mind listening to ads on Spotify (everyone’s favorite music streaming service). What I do mind is the way Spotify implements its ad “volume freeze.”
Getting Started with Google Ads (in Just Four Steps)
Getting started with Google Ads can be daunting if you don’t know the basics. In this guide, we’ll walk you through how Google Ads campaigns work.
A Real Example of Content Stacking
It’s time to revisit the concept of content stacking – by expanding our definition and showing you a real-life example.