As marketing professionals, we’ve seen the tides of change come and go. But what does the future hold for marketing in 2023?
Here are 5 trends that will impact your brand strategy for 2023:
1. Digital Marketing Will Become More Personal
We’re talking about more than just personalized content; we mean personalized experiences. Consumers want to feel like brands care about them as individuals and understand their needs. Personalized experiences can be as simple as offering a coupon or reward for signing up for an email list, or as complex as using artificial intelligence to predict what customers want next.
2. Empowering Your Team
With new technology comes a need to empower your team with training on how to use it effectively. Your team may need assistance understanding how different tools work together, how they can best serve customers, and how they can leverage technology as a tool for growth within the organization.
3. Content Marketing Evolves
Content marketing will continue to grow as a way for brands to build relationships with their customers and prospects by providing value through educational resources or entertaining content that helps people solve problems or learn something new about a product or service. However, content marketing will also evolve into more immersive experiences because people today want to be entertained when interacting with brands—so don’t be afraid of video or voice calls!
4. Social Listening
Today’s customers are very vocal about brands and services, and they don’t hesitate to post about them. A good marketing team monitors this activity and listens for positive or negative feedback. Social Listening helps improve your marketing strategies by generating new ideas and understanding your audience’s sentiments.
5. Brand Integration
Brands will be more integrated into people’s lives as technology advances, and consumers become accustomed to having an app or device with them at all times. This means businesses can no longer afford to have disconnected marketing strategies—they must be fully integrated with their audiences’ lives to succeed in today’s marketplace!
This past year, Butler launched new brands Lil Bubbies BBQ, Thrive, Posh Auto Detail, Just Commercial Flooring Removal, and more. We rebranded Tulare County Youth Services Bureau (now Hope Horizons Mental Health), Cornerstone Family Health, and Family Healthcare Network.
Having 45 locations and counting over 1,500 employees, Family Healthcare Network is one of Central California’s largest Federally Qualified Health Centers (FQHC). As FHCN has grown and become more sophisticated, the brand demanded an evolution.
Butler guided FHCN through the rebranding process. This comprehensive rebranding included brand strategy, logo redesign, brand identity, website design, video production, photography, brand messaging, and a refresh of all FHCN’s branded material.