Butler Brand Off
Fresno Fresh vs. Love Your City
Each month, the Butler staff comes together for a group activity highlighting one of our ten core values. For February, we rallied around our core value of Nurturing Creativity.
We put our creative skills to the test by splitting up into two teams, competing against one another to develop a brand that benefits Fresno. The two teams created a name, a logo and tagline, a website wireframe, and a presentation.
However, we need your help to determine the winner!
Team A: Fresno Fresh, a “farm to fresh” vending machine that offers local farmers market fresh foods affordably and conveniently.
Team B: Love Your City, a community-based initiative committed to the beautification of urban areas.
We’re asking you to watch our two pitches and vote on your favorite team! And you never know. The winning team could become a reality!
Cast your vote for your favorite team here by clicking the button below:
Download The Butler Brand Off Rules and Guidelines Here
If you’d like to take this exercise and use if for your own team, you can download the official Butler Brand Off rules and regulations .PDF here, which will give you the background of how the game was created, as well as the guidelines each team had to adhere to in creating their brands.