Logo redesigns are very common, even for gigantic companies like Google. On Tuesday September 1st, Google revealed the redesign of their classic serif-type logo by displaying on their home page the old logo being wiped away and replaced with the new, more youthful logo. The redesign incorporates a more playful look, utilizing a friendly, sans-serif font. In a blogpost the company announced “Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,”.
In the same blog post, Google said that one of the reasons for the logo redesign was to more accurately depict the various ways people interact with Google. The redesign has received mixed reviews from Google followers – everything from “I love it” to “my life is over!”. What are your thoughts?