Mastering the Art of High-End Print Publication Design: Our Proprietary Process Revealed!
Discover the secrets behind creating high-end print publications with our proprietary process.
Check out our ‘Process’ with a real-life client!
With our guidance, ZABE Mortgage Group now has the tools, resources, and confidence to position its brand uniquely. To see more content like this, check out our “The Process” series on Youtube!
Helping Medical Imaging Providers Stand Out
As the providers behind Central Valley Medical Imaging contemplated opening their own imaging center, they quickly realized they’d need a brand identity and marketing strategy that set them apart from their competition. (After all, every imaging center needs a great brand image.)
How To Present Logo Concepts
Why present, instead of email? I never email logo concepts to clients without first presenting the concepts. Live presentations (whether in person or via ZOOM) are critical for several reasons: It gives you the chance to explain the logic and insights that drove your creative decisions It allows you to educate the client while presenting…
Meet the Team: Christopher Orozco
If you’re into discussions of how using Photoshop compares to eating spaghetti with a spoon, you’ll want to read this interview with Butler Branding’s graphic designer, Christopher Orozco.
Nurturing Creativity With Legos
As part of the initiative to keep our Core Values top-of-mind in 2019, we decided to highlight one value per month. This month (January) we are highlighting our value of Nurturing Creativity. Here’s how the value reads: We resolve to continually feed our creative superpowers and learn new concepts. Though our nature may be closed…
What do you think of the new Best Buy logo?
So, what do you think of the new Best Buy logo redesign? When a company with the size and reach of Best Buy updates its logo, it’s like feeding season for the design community and haters everywhere. Everyone jumps in and shares their subjective opinions about the new look. And some people have a little…
UX Design 101: UX Design Strategy
UX Design Strategy In a recent post I explained what UX Design is and why it’s important. I gave a peak at what a UX designer does, as well as discuss some of the benefits of incorporating UX design strategy into your business. While that post explained a lot of the “what” of UX design, this…
UX Design 101: What is UX Design and why does it matter?
UX Design stands for User Experience Design. A technical definition of UX Design is “the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” A good way to think about UX Design is to remove yourself from the picture completely. The…
Google Reveals New Logo
Logo redesigns are very common, even for gigantic companies like Google. On Tuesday September 1st, Google revealed the redesign of their classic serif-type logo by displaying on their home page the old logo being wiped away and replaced with the new, more youthful logo. The redesign incorporates a more playful look, utilizing a friendly, sans-serif font.…