Why present, instead of email? I never email logo concepts to clients without first presenting the concepts. Live presentations (whether in person or via ZOOM) are critical for several reasons: It gives you the chance to explain the logic and insights that drove your creative decisions It allows you to educate the client while presenting…
We break down everything that goes into building a new client’s brand identity system – from onboarding the client to presenting the final product.
Last week, Sean dropped by the Logo Geek podcast to talk about brand strategy, growing his business, and hiring the Butler Branding team. He also shared a list of resources that will help you grow your business, and gave out an exclusive promo for the Butler Box! That’s right: if you click over to Logo…
As part of the initiative to keep our Core Values top-of-mind in 2019, we decided to highlight one value per month. This month (January) we are highlighting our value of Nurturing Creativity. Here’s how the value reads: We resolve to continually feed our creative superpowers and learn new concepts. Though our nature may be closed…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this last post, we explain the importance of social proof. Imagine you’re hungry and driving in the middle of nowhere.…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll help you define your brand’s features, benefits, and values. How would you define the features, benefits, and…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll explain explaining your company’s process. Explaining your process is a simple way to set and manage your…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch. Imagine you’re in an elevator with a potential customer. They ask,…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking value propositions. As its name suggests, your value proposition conveys the value your brand offers your…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline. A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…