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Writing Good Copy: Social Proof

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this last post, we explain the importance of social proof.   Imagine you’re hungry and driving in the middle of nowhere.…

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Writing Good Copy: The Elevator Pitch

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch.   Imagine you’re in an elevator with a potential customer. They ask,…