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Writing Good Copy: The Elevator Pitch

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch.   Imagine you’re in an elevator with a potential customer. They ask,…

How to write a good tagline

Writing Good Copy: The Tagline

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline.   A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…

What is Branding?

If you ask 10 different companies the question, “what is branding?” you’re likely to get 10 different answers. There’s a lot of ambiguity (mixed with a little snake-oil) when it comes to the topic. The purpose of this post is to offer a simple working definition of what branding is (as well as making important distinctions…