One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll help you define your brand’s features, benefits, and values. How would you define the features, benefits, and…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll explain explaining your company’s process. Explaining your process is a simple way to set and manage your…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch. Imagine you’re in an elevator with a potential customer. They ask,…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking value propositions. As its name suggests, your value proposition conveys the value your brand offers your…
One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline. A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…
So, what do you think of the new Best Buy logo redesign? When a company with the size and reach of Best Buy updates its logo, it’s like feeding season for the design community and haters everywhere. Everyone jumps in and shares their subjective opinions about the new look. And some people have a little…
S.W.O.T. Analysis Knowing where you fit in the marketplace. (FREE WORKSHEET BELOW) What is S.W.O.T.? A S.W.O.T. analysis is an exercise to help brands get a birds-eye-view of where they fit in the marketplace. S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities and Threats. Strengths – Pat yourself on the back a…
When it comes to marketing, most small to mid-sized businesses have the same three questions: How do I get started with marketing? Where do I focus my marketing efforts? How do I market my business, when I don’t have much (if any) money? Define your terms Before giving an answer, it’s important to clarify…
If you ask 10 different companies the question, “what is branding?” you’re likely to get 10 different answers. There’s a lot of ambiguity (mixed with a little snake-oil) when it comes to the topic. The purpose of this post is to offer a simple working definition of what branding is (as well as making important distinctions…
The Super Bowl is one of America’s great traditions for both NFL fans and non-fans alike. I myself am not a football fan, yet I watch the Super Bowl every year. It’s a great time to spend with friends and family. One of my favorite parts is watching all the commercials. Everyone anticipates the Super…