Regular email communication is STILL one of the most effective forms of digital marketing. And while you might think you don’t have the bandwidth to perform email marketing, there are simple tips and strategies that can help you get started quickly. In this series, we’ll explain how you can hit the ground running and send marketing emails that your audience will love …
If you’ve ever let your email inbox sit still for a few days, you know how OVERWHELMING email can seem.
Most every business sends marketing emails these days. If you’re like the rest of us, you’re signed up to receive at least a few of them. Those emails (plus those from your colleagues, family, and friends) add up quickly. The sheer volume of them might make your inbox seem a bit oversaturated – and not like the best place to do some marketing.
Email Marketing Might Seem Overwhelming – But It’s Actually Simple
So, even though you’ve clicked into this blog post, you might be a skeptic. You might think email will demand too much of your time for too little return. You might think it takes too long to design and send good emails, and that your messages will just get lost in your audience’s inbox anyway.
But good, effective email marketing is actually simple, provided you learn how to do it right. And despite what you may think, email is still one of the best forms of digital marketing, because EVERYONE uses email.
Everyone Uses Email – And Will See Your Message
Not everyone uses social media. Not everyone’s going to see your Google Ad. But most every employed adult HAS to check their email inbox each day.
According to marketing guru Neil Patel, 85% of adults check their email at least once each day (and let’s be real, most of us check it FAR MORE than that). So when you send an email, you know your audience is going to see it.
That’s why sending emails is still one of the (if not the most) effective digital marketing strategies! Places like OptInMonster have found that sending emails often converts better than conducting social media outreach:
- According to OptInMonster, people who buy products marketed through email spend 138% more than those who don’t receive email offers.
- And the average order value of an email is at least three times higher than that of a similar social media campaign.
So if you can learn to do email right, by learning HOW to send emails correctly, WHO to send them to, and WHAT to send, you’re actually looking at a great return on your investment. And by the end of this series, we’ll have you ready to email market like a pro!
Can’t wait to start email marketing? Click here to skip the wait – by downloading the entire “Basics of Email Marketing” series as an e-book.