As the providers behind Central Valley Medical Imaging contemplated opening their own imaging center, they quickly realized they’d need a brand identity and marketing strategy that set them apart from their competition. (After all, every imaging center needs a great brand image.)
If your business is currently running ads on Facebook and Instagram, you’re going to experience a change in your digital marketing due to the release of iOS 14. And that change could be harmful.
What do I HAVE to do to market my business? As you get into the weeds of marketing your business, you’re going to realize you need more than just an Instagram Account. If you want your efforts to be successful, you’ll need to have a few key things going for you, at the minimum. But…
It happens to the best of us. Our once faithful email subscribers fall off the wagon, and our engagement rates begin to dwindle. Don’t fret, not all hope is lost! We’ve put together a simple Five-Step Plan to Re-engage your email subscribers and refresh your list. Step 1: Go Hunting Log into your email marketing…
Ever wondered what a copywriter actually does? In this in-depth look at his day, our copywriter tells you exactly what copywriting is all about.
Droga5’s “Breathe” campaign isn’t transforming Harley-Davidson into a lifestyle brand. Turns out, Harley is and has always been one.
Fresno-area business owners! Butler Branding CEO Sean Tambagahan is hosting a free business marketing workshop at Bitwise South Stadium on February 25.
If the Death of Mr. Peanut ad campaign was successful, the Death of Superman will shed some light on where brand storytelling is set to trend.
While slapping “New Year, New You” on your New Year’s marketing campaign might seem appealing, doing so can hurt your chances of reaching your audience.
Here’s how to create a reusable content calendar that will help you organize, schedule, create, and publish content that your audience will love.