The WHAT of Email Marketing: What to Send (and How Often)
In the last part of this series, we talk about WHAT sorts of emails to send your audience – to increase brand awareness and make sales.
Google’s Surprising “New” Social Network: Google My Business
Google still has an active social network! Google My Business is a successful service that has slowly morphed into Google’s best social media tool.
The WHO of Email Marketing: How to Build Your List
To get the most out of email marketing, you’re going to want to constantly be building your email contact list. Let’s talk about how to do just that.
The HOW of Email Marketing: What System to Use
You might think that writing killer content is the first step to successful email marketing. If so, you’ve jumped the gun.
The Basics of Email Marketing – The Intro
Good, effective email marketing is actually simple, provided you learn how to do it right. And despite what you may think, email is still one of the best forms of digital marketing, because EVERYONE uses email.
“Should I hire an in-house marketing team, or outsource it?”
Your business is growing, and you want to sustain that momentum. To do so, you know you need to put some “Oomph!” into areas you’ve been neglecting – the most important of which is marketing. So you’re probably asking yourself: “Should I hire an in-house marketing team? Or should I outsource my marketing?” We…
The Minimum Viable Marketing Team
“Who should I hire to market my business?” As you get into the weeds of marketing your business, you’re going to realize you need an actual marketing team (assuming you’re marketing in-house). Your other employees simply won’t have the time or expertise to market your business, especially on top of performing their actual jobs. But what…
How Email Automation Can Fill Communication Gaps With Your Potential Customers
Email Automation Filling Communication Gaps With Your Potential Customers (FREE WORKSHEET BELOW) Is Email Automation For You? The big question I want to answer for you is – should you incorporate email automation as part of your marketing strategy? Since the answer is YES, I also want to answer the logical follow up…
HOW TO: Market Your Business on a Budget
When it comes to marketing, most small to mid-sized businesses have the same three questions: How do I get started with marketing? Where do I focus my marketing efforts? How do I market my business, when I don’t have much (if any) money? Define your terms Before giving an answer, it’s important to clarify…