What do I HAVE to do to market my business?
As you get into the weeds of marketing your business, you’re going to realize you need more than just an Instagram Account. If you want your efforts to be successful, you’ll need to have a few key things going for you, at the minimum.
But what does it take to market your business successfully? What are those key things you MUST be doing? That’s where the trifecta comes in: social media, search engines, and email marketing. If you’re looking to generate leads, boost sales, and increase awareness, these are the essentials.
Social Media isn’t for Suckers
Posting on your social media accounts and actively engaging with your customers is just one piece of the pie. Not the whole pie. If you’re looking to make a real impact to achieve your business goals, you’ll need to be running paid ads across your social platforms. Depending on your industry and target market, certain social media platforms will be more effective for you.
Some of your options include Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, and others. Each platform has a different audience and different options for promotion. The majority of your customers are using social media, you just have to find them, and creating targeted ads tailored to them on their favorite platforms is one of the best ways to do it.
Your Customers are Searching for You
If you can’t be found via Google search by your customers, you’ve got a problem. You can find a number of articles out there touting foolproof SEO guides, but if you want a short and sweet solution, paid ads can help give you an immediate boost. Running search campaigns is a great way to reach people who are looking for you, or possibly searching for your competition and finding out you offer the same thing – but better!
It’s time to make SEO start working for you. There isn’t one answer that will solve all your search woes, but there’s a lot you can do to get started. Check out our 10 Steps to Higher Rankings post to learn more. If you don’t have the time to waste posting blogs and creeping up the rankings, another great option is paid search. Learn more about how we can help here.
Is Your Email List Getting Dusty?
If you haven’t sent an email out to your list recently, you’re costing yourself business. If you have an email list, of any size, you should be actively engaging with those who choose to follow you. These people have already made the leap and chosen to hear from you and your brand. Let’s make sure we are communicating with them with the latest and greatest to keep them engaged.
Once you’ve built out your list there are two main ways to use it: automated and organic campaigns. Automated email campaigns allow you to connect with your audience in a timely manner, without having to write hundreds or thousands of emails. You can create an email journey that they can follow, to make sure the right message is reaching them in real-time. Organic email campaigns consist of regular, informative content that your audience will find useful like event reminders, blog post notifications, or special promotions. If you’d like to learn more about any of these topics, please check out our basics of email marketing here
Let Butler Set Up Your Marketing Machine
If you know you could do more or better with your marketing, or maybe you’re ready to start making digital marketing work for you, Butler is here to help! Our new Trifecta product is the perfect way to get your minimum viable marketing machine up and running today!