The purpose of SEO is conversion.

SEO doesn’t guaranty specific results Every business wants to be found higher on search engines, but many don’t really know why.  We get asked all the time, “what do I have to do to have better rankings on Google?”  However, a better question to ask would be, “why should I care about being found on…

10 Steps to Higher Rankings

As I’ve talked about before, there is No Magic SEO Button. Search Engine Optimization isn’t about “the one big thing” you should do to get higher rankings and more conversions; it’s about being consistent and diligent in all the little things.  In this article I’ll cover 10 steps you can follow to get higher rankings…

Google Mobile Update

Boosted rankings for “mobile-friendly“ pages improves user experience. On April 21st Google made a change to their algorithms that affects mobile search-engine rankings by making “mobile-friendliness” a ranking signal.  The change was made in order to provide the optimal user experience for those searching from a mobile device.  Now, when someone does a search from…

What is Content Marketing

What is Content Marketing? Content Marketing simply means creating awesome content for the purpose of getting, and keeping customers.   “Content” includes any media such as articles, tutorials, images and graphics, videos, resources, etc.       How do you know what type of content to create? The first step is to figure out what keywords…