Many businesses are missing out on tons of business simply because they don’t have the time or know-how to take advantage of the marketing opportunities right in front of them. Here is a short list of things you could do right now to get more exposure for your brand:
Search Engine Optimization (SEO) is a scary subject for many businesses, because there are so many ways and layers of how to go about doing it right. Hiring a good SEO company that knows what they’re doing is recommended. However, off-page SEO takes literally no web design or marketing knowhow. It simply takes time! Make sure your business is properly listed in search engines and online directories, for FREE!
Content Marketing is essentially creating content (such as text, images or media) for the sake of promoting or giving credibility to your brand. We suggest starting with written content (such as blog posts and informational web pages), since it’s the easiest, most crawlable by search engines, and it only costs time. How do you get started with writing content? Think about the 10 questions you have answered 100 times about your products or services. Then think about the 10 questions you wished people asked about your products or services.
Email marketing is effective, and affordable. Email marketing platforms like iContact and Mail Chimp make it easy to send out beautiful looking marketing emails to your contact list. Create monthly deals and promotions. Send out newsletters linking to content on your site. Let people know what you’ve been up to. Quit emailing antiquated PDF’s and send out beautiful HTML emails with no hassle.
This is a hidden gem that I believe many businesses don’t even think about. How often does your business participate, sponsor or have representatives attend things like fundraisers, tradeshows, networking events, etc? When you go to these events, bring a camera, take some pictures, collect business cards, and then do a write-up recapping how the event was. Make a blog post with the recap, upload your pictures, and send it in a newsletter to all of the contacts you met at the event. Not only are they more likely to open and read the email because they were at the event, but you also have another opportunity to have people engage with your website, and with your brand.
It’s one thing to toot your own horn, but it’s another thing to have your biggest fans toot it for you. There is no better marketing than having your satisfied clients say why you’re so awesome. However, a lot of businesses don’t even think about asking for testimonials. One way to get testimonials is by conducting a customer follow-up. After your customers engage with your company, wait a period of time and then follow up with a survey asking about their experience with your company. At the end of the survey – voila! You have your testimonial!
This is just a short list that can continue forever; and again, all of these things cost little-to-no money… just time! Think about your brand, and determine what types of marketing opportunities you are missing out on. What types of marketing opportunities would be best to promote your brand? Then ask yourself, why aren’t you doing these things? If time and/or know-how are inhibiting factors, then reach out to a marketing company that can do these things for you.
All of the above is a sampling of the services that Butler can offer your company. Contact Butler today for a free marketing analysis to see which services would be best for your brand.