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Writing Good Copy: The Elevator Pitch

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch.   Imagine you’re in an elevator with a potential customer. They ask,…

How to write a good tagline

Writing Good Copy: The Tagline

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline.   A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…