No matter what business we talk to about digital marketing, they all seem to say the same things: “We understand everyone is using the internet and social media” “We recognize the importance of digital marketing” “We know that we need to be creating content to share on our website, social media and email” but… “We…
DetailsThe first step in the branding process is to identify who your users are. We do this through an exercise we call User Profiles. Building User Profiles helps you zero in on exactly who your users are, what they want, how they want you to talk to them, and how they expect you to help…
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By “Core Values” we mean the values that are at the center of everything we do. Having clearly defined Core Values helps us determine if we are on the right path and fulfilling our business goals. These values are the unwavering, unchanging guides by which we filter all our decision making and goal setting efforts.…
DetailsUX Design Strategy In a recent post I explained what UX Design is and why it’s important. I gave a peak at what a UX designer does, as well as discuss some of the benefits of incorporating UX design strategy into your business. While that post explained a lot of the “what” of UX design, this…
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UX Design stands for User Experience Design. A technical definition of UX Design is “the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” A good way to think about UX Design is to remove yourself from the picture completely. The…
DetailsPART 1: Avoid Self-Diagnosis Being a “good client” doesn’t mean that you’re inferior to the agency you’re working with… it simply means that you’re allowing the professional that you’re consulting with to do their job most effectively. I’ve been wanting to do a series on “How To Be A Good Client” to help…
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SEO doesn’t guaranty specific results Every business wants to be found higher on search engines, but many don’t really know why. We get asked all the time, “what do I have to do to have better rankings on Google?” However, a better question to ask would be, “why should I care about being found on…
DetailsAs I’ve talked about before, there is No Magic SEO Button. Search Engine Optimization isn’t about “the one big thing” you should do to get higher rankings and more conversions; it’s about being consistent and diligent in all the little things. In this article I’ll cover 10 steps you can follow to get higher rankings…
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Logo redesigns are very common, even for gigantic companies like Google. On Tuesday September 1st, Google revealed the redesign of their classic serif-type logo by displaying on their home page the old logo being wiped away and replaced with the new, more youthful logo. The redesign incorporates a more playful look, utilizing a friendly, sans-serif font.…
DetailsWith the availability of user-friendly platforms like WordPress and Wix (and a host of others) anyone can build their own website relatively easily, quickly and free. This is a good option for those who simply need some kind of web presence fast and don’t have the money to invest in a professional website. However, when…
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