Hopefully by now you already know what UX Design is. If not, read our first UX Design 101 post. The simplest way of defining UX Design is designing with your users in mind. Get yourself out of the picture and focus solely on the people you are seeking to serve. When running Discovery SessionsThe kickoff meeting we facilitate before…
DetailsJob description Butler Branding is actively seeking a Content Marketer to help develop content on a number of digital platforms for a wide range of clients. If you have a passion for digital content, and want a position in a rapidly growing company where your contributions can make a huge impact, we are interested in you. We…
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The Super Bowl is one of America’s great traditions for both NFL fans and non-fans alike. I myself am not a football fan, yet I watch the Super Bowl every year. It’s a great time to spend with friends and family. One of my favorite parts is watching all the commercials. Everyone anticipates the Super…
DetailsNo matter what business we talk to about digital marketing, they all seem to say the same things: “We understand everyone is using the internet and social media” “We recognize the importance of digital marketing” “We know that we need to be creating content to share on our website, social media and email” but… “We…
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The first step in the branding process is to identify who your users are. We do this through an exercise we call User Profiles. Building User Profiles helps you zero in on exactly who your users are, what they want, how they want you to talk to them, and how they expect you to help…
DetailsBy “Core Values” we mean the values that are at the center of everything we do. Having clearly defined Core Values helps us determine if we are on the right path and fulfilling our business goals. These values are the unwavering, unchanging guides by which we filter all our decision making and goal setting efforts.…
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UX Design Strategy In a recent post I explained what UX Design is and why it’s important. I gave a peak at what a UX designer does, as well as discuss some of the benefits of incorporating UX design strategy into your business. While that post explained a lot of the “what” of UX design, this…
DetailsUX Design stands for User Experience Design. A technical definition of UX Design is “the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” A good way to think about UX Design is to remove yourself from the picture completely. The…
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PART 1: Avoid Self-Diagnosis Being a “good client” doesn’t mean that you’re inferior to the agency you’re working with… it simply means that you’re allowing the professional that you’re consulting with to do their job most effectively. I’ve been wanting to do a series on “How To Be A Good Client” to help…
DetailsSEO doesn’t guaranty specific results Every business wants to be found higher on search engines, but many don’t really know why. We get asked all the time, “what do I have to do to have better rankings on Google?” However, a better question to ask would be, “why should I care about being found on…
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