Good, effective email marketing is actually simple, provided you learn how to do it right. And despite what you may think, email is still one of the best forms of digital marketing, because EVERYONE uses email.
DetailsAs part of the initiative to keep our Core Values top-of-mind in 2019, we decided to highlight one value per month. This month (January) we are highlighting our value of Nurturing Creativity. Here’s how the value reads: We resolve to continually feed our creative superpowers and learn new concepts. Though our nature may be closed…
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Have you defined your business’s core values? At Butler, we’re rededicating ourselves to our core values – the principles that inform every action we take – in 2019. If you haven’t yet, we recommend taking some time to solidify your core values this year. Especially as you begin staffing up, defining and expressly stating your…
DetailsOne of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this last post, we explain the importance of social proof. Imagine you’re hungry and driving in the middle of nowhere.…
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One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll help you define your brand’s features, benefits, and values. How would you define the features, benefits, and…
DetailsOne of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll explain explaining your company’s process. Explaining your process is a simple way to set and manage your…
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Your business is growing, and you want to sustain that momentum. To do so, you know you need to put some “Oomph!” into areas you’ve been neglecting – the most important of which is marketing. So you’re probably asking yourself: “Should I hire an in-house marketing team? Or should I outsource my marketing?” We…
Details“Who should I hire to market my business?” As you get into the weeds of marketing your business, you’re going to realize you need an actual marketing team (assuming you’re marketing in-house). Your other employees simply won’t have the time or expertise to market your business, especially on top of performing their actual jobs. But what…
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One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch. Imagine you’re in an elevator with a potential customer. They ask,…
DetailsOne of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking value propositions. As its name suggests, your value proposition conveys the value your brand offers your…
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