Butler Branding’s 10 Year Anniversary Party Celebration
Here’s the recap from our 10-Year Anniversary party last month. We had a blast!
How I Handle Tire-Kicker Clients
Tire kickers visit car dealerships, kick a few tires to show interest, but never ultimately buy a car. Tire kickers can waste a lot of time and energy from a salesperson, even though they have no intention of committing to a purchase. For creative agencies, tire kicker clients are the ones who want some sort…
How To Present Logo Concepts
Why present, instead of email? I never email logo concepts to clients without first presenting the concepts. Live presentations (whether in person or via ZOOM) are critical for several reasons: It gives you the chance to explain the logic and insights that drove your creative decisions It allows you to educate the client while presenting…
How to Consume Content Effectively
I’ve observed three pitfalls to avoid when consuming content If you avoid them, you’ll get the best return when growing your business.
(S.W.O.T.) Analysis – Discover where your business fits in the marketplace.
S.W.O.T. Analysis Knowing where you fit in the marketplace. (FREE WORKSHEET BELOW) What is S.W.O.T.? A S.W.O.T. analysis is an exercise to help brands get a birds-eye-view of where they fit in the marketplace. S.W.O.T. is an acronym for Strengths, Weaknesses, Opportunities and Threats. Strengths – Pat yourself on the back a…
HOW TO: Market Your Business on a Budget
When it comes to marketing, most small to mid-sized businesses have the same three questions: How do I get started with marketing? Where do I focus my marketing efforts? How do I market my business, when I don’t have much (if any) money? Define your terms Before giving an answer, it’s important to clarify…
Content Stacking: A Content Marketing Hack
No matter what business we talk to about digital marketing, they all seem to say the same things: “We understand everyone is using the internet and social media” “We recognize the importance of digital marketing” “We know that we need to be creating content to share on our website, social media and email” but… “We…