How I Handle Tire-Kicker Clients

Tire kickers visit car dealerships, kick a few tires to show interest, but never ultimately buy a car. Tire kickers can waste a lot of time and energy from a salesperson, even though they have no intention of committing to a purchase. For creative agencies, tire kicker clients are the ones who want some sort…

How To Present Logo Concepts

Why present, instead of email? I never email logo concepts to clients without first presenting the concepts. Live presentations (whether in person or via ZOOM) are critical for several reasons: It gives you the chance to explain the logic and insights that drove your creative decisions It allows you to educate the client while presenting…