In this farewell post, our content strategist and copywriter shares the top 5 things he learned at Butler, as he prepares to move back to the Midwest.
Ever wondered what a copywriter actually does? In this in-depth look at his day, our copywriter tells you exactly what copywriting is all about.
Droga5’s “Breathe” campaign isn’t transforming Harley-Davidson into a lifestyle brand. Turns out, Harley is and has always been one.
If you want to solve problems and take action (not to mention think more creatively), A Whack on the Side of the Head should be your next read.
Fresno-area business owners! Butler Branding CEO Sean Tambagahan is hosting a free business marketing workshop at Bitwise South Stadium on February 25.
If the Death of Mr. Peanut ad campaign was successful, the Death of Superman will shed some light on where brand storytelling is set to trend.
In this interview, Butler Branding’s Videographer opens up about how he got into video, his production process, and his current influences.
We break down everything that goes into building a new client’s brand identity system – from onboarding the client to presenting the final product.
While slapping “New Year, New You” on your New Year’s marketing campaign might seem appealing, doing so can hurt your chances of reaching your audience.
As we enter 2020, we wanted to take a look at how a year of emphasizing and actualizing our core values affected our team – and brought us closer together.