The purpose of SEO is conversion.

SEO doesn’t guaranty specific results Every business wants to be found higher on search engines, but many don’t really know why.  We get asked all the time, “what do I have to do to have better rankings on Google?”  However, a better question to ask would be, “why should I care about being found on…

10 Steps to Higher Rankings

As I’ve talked about before, there is No Magic SEO Button. Search Engine Optimization isn’t about “the one big thing” you should do to get higher rankings and more conversions; it’s about being consistent and diligent in all the little things.  In this article I’ll cover 10 steps you can follow to get higher rankings…

Google Reveals New Logo

Logo redesigns are very common, even for gigantic companies like Google.  On Tuesday September 1st, Google revealed the redesign of their classic serif-type logo by displaying on their home page the old logo being wiped away and replaced with the new, more youthful logo.  The redesign incorporates a more playful look, utilizing a friendly, sans-serif font.…

Google Mobile Update

Boosted rankings for “mobile-friendly“ pages improves user experience. On April 21st Google made a change to their algorithms that affects mobile search-engine rankings by making “mobile-friendliness” a ranking signal.  The change was made in order to provide the optimal user experience for those searching from a mobile device.  Now, when someone does a search from…

Young Entrepreneurs Academy

About the Program The Young Entrepreneurs Academy (YEA!) is a Clovis Chamber of Commerce program that transforms middle and high school students into confident, skilled entrepreneurs. YEA! provides students with a focused introduction to the business world, and teaches them about self-esteem, personal potential, budgeting, planning, and leadership skills.  Throughout the program students learn the skills…

WordPress Security Vulnerability

Hackers Have Attacked WordPress sites with Malware Recently, web hackers have found a vulnerability in older versions of WordPress which allows attackers to infect multiple plugins on several websites.  The infection causes affected websites to create several hundred random files containing malware scattered throughout various folders and subfolders on the website.  This eventually causes the…