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Writing Good Copy: Social Proof

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this last post, we explain the importance of social proof.   Imagine you’re hungry and driving in the middle of nowhere.…

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Writing Good Copy: Explaining Your Process

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’ll explain explaining your company’s process.   Explaining your process is a simple way to set and manage your…

The Minimum Viable Marketing Team

“Who should I hire to market my business?” As you get into the weeds of marketing your business, you’re going to realize you need an actual marketing team (assuming you’re marketing in-house). Your other employees simply won’t have the time or expertise to market your business, especially on top of performing their actual jobs. But what…

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Writing Good Copy: The Elevator Pitch

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking about the tried-and-true elevator pitch.   Imagine you’re in an elevator with a potential customer. They ask,…

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Writing Good Copy: Defining Your Value Proposition

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. In this post, we’re talking value propositions.   As its name suggests, your value proposition conveys the value your brand offers your…

How to write a good tagline

Writing Good Copy: The Tagline

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline.   A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…