How to write a good tagline

Writing Good Copy: The Tagline

One of the biggest problems most brands face is clarifying their message. In the Writing Good Copy series, we provide bite-sized copy tidbits and advice that will drastically improve your audience’s connection with your brand. First up, the tagline.   A tagline is a short, catchy (and often clever) phrase that’s meant to grab your audience’s attention,…

What is Branding?

If you ask 10 different companies the question, “what is branding?” you’re likely to get 10 different answers. There’s a lot of ambiguity (mixed with a little snake-oil) when it comes to the topic. The purpose of this post is to offer a simple working definition of what branding is (as well as making important distinctions…

UX Design 101: What is UX Design and why does it matter?

UX Design stands for User Experience Design.  A technical definition of UX Design is “the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.”   A good way to think about UX Design is to remove yourself from the picture completely.  The…